MH1 Web Design Blog

by Mike Hallaron, MH1 Web Design

Grace Smith writing for the American Express OPEN Forum this week offers:

“The importance of having an attractive website that converts visitors into buyers and helps cleverly promote your small business is essential in these fiercely competitive times.”

Follow these simple steps to avoid a business website replete with chess pieces, call center girls on headsets, fistfuls of cash, and the ubiquitous two hands shaking. Seriously, work with your designer and a good photographer to generate creative, fresh, authentic images of your team, operation, service, or product. trust your designer to find creative ideas for original photography on the website.

• Research your competitors and industry and take note of the images used. You can then find a unique way to represent your product or service.
• Avoid being too literal in your choice of imagery as abstract compositions often give a more dramatic and memorable effect.
• Don’t always opt for the cheaper low-res image, as pixelated imagery devalues your overall design and looks unprofessional.
• Veer away from the bland and predictable and let the images ‘break out of the box’.

This is great advice and something you should discuss with your web designer. Strive to use original, creative photos that communicate your message without looking amateurish and cheap. Your website has roughly three seconds to make an impression with a new visitor. Be sure you make a good impression.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.