Comments on: Summit will focus on integrating social media into marketing strategy http://mh1webdesign.com/blog/2010/03/summit-will-focus-on-integrating-social-media-into-marketing-strategy/ Web Design, Search Engine Marketing, and Social Media Fri, 30 Apr 2010 16:02:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joseph McCullough http://mh1webdesign.com/blog/2010/03/summit-will-focus-on-integrating-social-media-into-marketing-strategy/comment-page-1/#comment-1226 Joseph McCullough Mon, 22 Mar 2010 04:56:13 +0000 http://mh1webdesign.com/blog/?p=164#comment-1226 If your product has inherent social properties to it, then sure, go for social media. But if not, it could be a waste of time. Check out this SEOBook article that covers this exact topic. http://www.seobook.com/facebook-more-popular-google-so Just remember ROI will always be return on investment, though social media gurus might say "influence" or "interest" Dr. Pepper has 1.4 million fans on facebook and Amazon has 23,000. Does that mean Amazon is not faring well? Absolutely not. Amazon just knows that it doesn't have a very social quality to it like Dr. Pepper. If your product has inherent social properties to it, then sure, go for social media. But if not, it could be a waste of time. Check out this SEOBook article that covers this exact topic.

http://www.seobook.com/facebook-more-popular-google-so

Just remember ROI will always be return on investment, though social media gurus might say “influence” or “interest”

Dr. Pepper has 1.4 million fans on facebook and Amazon has 23,000. Does that mean Amazon is not faring well? Absolutely not. Amazon just knows that it doesn’t have a very social quality to it like Dr. Pepper.

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