What Bing, Twitter, and Facebook Mean for SEO
by Chris Crum for WebProNews
The More Things Change…
Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.
Search is changing though, and there are always new elements coming into play. Since social media has come into its own, more opportunities and questions have come along with it. Now Microsoft is going for Google’s throat with a new search engine and an aggressive marketing campaign. What this means for the future of search market share is yet to be determined, but there’s no denying Bing is capturing some attention, and that means there are people searching with it.
SEO for Bing
Microsoft’s stance on search engine optimization really doesn’t appear to be all that different from Google’s. You’re not going to get the same results on both Google and Bing in many cases, but that is after all why the two can co-exist. The real difference is in how the results are presented, and not as much in how the two determine quality and relevancy.
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