MH1 Web Design Blog

by Mike Hallaron, Mh1 Web Design

Building and launching your company Web site is only half the battle. If no one can find your site using search engine giants Google and Yahoo, then you will have a hard time seeing results and increased sales from the site. We have discussed meta tags called keywords in several posts here before, so I’ll assume you understand how important they are to how your site ranks in Google and Yahoo.

Early in the Web site design process, when we are defining goals and site architecture, I highly recommend that you visit Google AdWords and spend some time with their free keyword tool, refining your keywords and key phrases. Located at https://adwords.google.com/select/KeywordToolExternal this tool takes seconds to use. Simply type in relevant keywords or phrases that describe your business services and products and the tool generates a list of related terms showing how many times these keywords or phrases were actually searched on Google last month. It’s gold!

This is an invaluable tool. It will help clear up subtelties between plural and singular forms of words and the most effective combination of words in your search phrases, such as “furniture houston tx” or “houston furniture” or “furniture stores in houston”. Many times we assume we know our keywords but this terrific tool provides real world data to steer you in the right direction when selecting these crucial search engine marketing nuggets.

We use the same tool with our sites and usually when selecting clients’ keywords and phrases. The tool is useful for tweaking your keywords if your site is not ranking as highly as you want. Try alternatives and variations and update your site on a regular basis to keep content and meta tags accurate, timely and fresh.

 Learn more: http://www.getelastic.com/google-keyword-research-tips/

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.